People are watching YouTube on their TV’s more than other streaming services like Netflix and Disney+
YouTube advertising is more flexible and targeted than traditional TV advertising
When my wife and I first moved in together, she was surprised to learn that YouTube was my streaming service of choice. Instead of watching shows on cable or Netflix, I watched my favorite channels on YouTube. And instead of watching YouTube on my phone or laptop, I watched it on our TV.
The reason being is YouTube offers shows that feel customized to me. Instead of watching a national sports talk show on ESPN, I’m able to watch shows that focus exclusively on Ohio State football at a very nuanced level. And instead of watching a general business show on CNBC or Fox Business, I can watch shows that talk about marketing, SEO, and web design specifically.
No matter your hobby or interest is, YouTube has several dozen (or hundred) creators people making videos about it.
And people are taking notice. In 2025, more people watched YouTube on their TV’s than Netflix, Disney+, Hulu, Prime Video, Paramount+, or Peacock.
According to Nielsen, YouTube accounted for 12.7% of all TV viewing in December 2025. By comparison. Netflix captured 9%, Disney+ 4.7%, and Amazon Prime Video 4.3%. It’s clear that YouTube is the early and unexpected winner of the streaming wars.
YouTube also generated over 40 Billion dollars in ad revenue in 2025. The ads you see on YouTube or no longer low budget ads shot on cell phones for sketchy supplements. They are now the same exact ads you see on cable TV. Major brands like State Farm, Unilever, and Wal-Mart are all joining the crowd and spending big bucks on YouTube Ad Spend.
How does this help your small business?
The beauty of YouTube ads is you can heavily target the right people for your business. Traditional cable advertising focuses on networks, shows, and broad geographic areas. YouTube allows you to hone in on viewers based on age, demographics, location, interests, the channels they watch, and even whether if they’re actively looking for a product like yours. And unlike traditional TV, viewers can call your business or click directly to your website right from the ad.
The Main Takeaway
YouTube may feel new but it’s bigger than many other streaming services we’re familiar with, and offers small businesses the chance to advertise effectively on a budget.